Buyer Beware of Ratings
June 29, 2008 by Tommy
Buyer Beware when buying cigars and buying them because the cigar got a 95 or a 93 etc. rating.
First you need to look through all that advertising and see what cigars have ads (and how many ads). The reason being is when it comes to cigar ratings, advertising has a lot to do with the point system.
The more ads, sometimes higher the rating.
For example, Cuban cigars do no advertising and a cigar you really don’t see or never heard of deserves their ratings – so do your homework on the advertising (especially in Cigar Aficionado and other popular, revenue based magazines).



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